QUOVA

IP geo-lo-what?

IP geo-location giant Quova wanted to sell its enterprise-class services to advertisers. The primary challenge was, few knew who they were or what they did. We talked to virtually everyone in the company, from the CEO to the sales team to the software engineers, to help distill a solution. After a lot of listening, and a lot of thinking, we dreamed up MarketingLand.

When faced with billions of IP addresses, difficult-to-explain datasets and a target audience who doesn’t recognize you for the lovable Secret Santa that you are, sometimes the best remedy is a simple bedtime story.