EXPOSURE LIGHTS

Who’s afraid of the big bad dark?

Imagine you’ve been pedaling your bicycle for 200 miles, the inky blanket of night smothering the French countryside, and your front light starts to flicker (the telltale sign of a low battery).

I’ve been there. I was scared. And exhausted.

So when my friends at Exposure Lights approached Gavin Murray and myself to help shine a light (thank you, I’ll see myself out) on their new product launch, the story came to me in a flash. (Last pun, I promise.)

ART DIRECTION / CAMERA / EDIT: Gavin Murray

COPYWRITING / RIDER / VOICEOVER: Me

Production note: I recorded the VO in a hotel room 24 hours before setting off on a 500+ mile adventure race across Andalucia, because hey, sometimes that’s how timelines come together.